PIMCO AURORA LLC

PIMCO AURORA LLC Launches "Embrace" Armchair Collection – Redefining Comfort & Style

Newport Beach, CA – October 26, 2023 – PIMCO AURORA LLC, a leading innovator in contemporary furniture design, today announced the launch of its highly anticipated “Embrace” armchair collection. Designed with a focus on both ergonomic support and modern aesthetics, the “Embrace” armchairs are poised to become the centerpiece of comfortable living spaces across the US. PIMCO AURORA LLC, headquartered in Newport Beach, California, has quietly built a reputation for delivering high-quality furniture that blends functionality with sophisticated design. We're a team passionate about creating pieces that aren't just things you put in your home, but integral parts of how you live in it. We believe your furniture should work with you, not against you – providing lasting comfort and elevating your everyday experience. We've been serving customers across the country, focusing on building relationships and delivering furniture that stands the test of time. And now, we're excited to share the “Embrace” collection with everyone. You can reach us at 314-915-6901 if you have any questions. What’s the Buzz About “Embrace”? Let’s be honest, you spend a lot of time in your armchair. It’s where you unwind after a long day, curl up with a good book, or just relax with family. That’s why we focused on making the “Embrace” armchair the ultimate comfort destination. We wanted something that felt like a warm hug, but also looked fantastic in any room. The "Embrace" collection isn’t just about sinking into something soft – though it definitely does that! It’s about thoughtful design, quality materials, and a commitment to making your downtime truly enjoyable. We've spent months perfecting every detail, from the angle of the backrest to the firmness of the cushioning. Key Features That Set “Embrace” Apart: Ergonomic Support: Forget chairs that leave you slouching. The “Embrace” features a carefully sculpted backrest that provides optimal lumbar support, promoting good posture and reducing strain. We worked with ergonomists to ensure these chairs aren't just comfortable now, but will support your body for years to come. Plush Comfort: We're talking seriously comfortable. The “Embrace” is filled with a high-density foam and topped with a layer of incredibly soft, yet durable, fiberfill. It's the kind of comfort you can really sink into. We've experimented with different foam densities and fiber blends to find that perfect balance between support and softness. Modern & Versatile Design: Available in a range of colors and fabrics (more on that below!), the “Embrace” armchair seamlessly integrates into any décor style – from contemporary and minimalist to traditional and cozy. We wanted a chair that wouldn't just fit in your home, but would actually enhance the look and feel of the space. Durable Construction: We’re not about fast furniture. The “Embrace” is built to last, with a solid hardwood frame and high-quality materials. We believe in creating pieces that you'll cherish for years to come, not have to replace after a couple of seasons. Variety of Fabrics: Choosing the right fabric is crucial. That’s why the “Embrace” armchair is available in a wide selection of materials, including: Premium Linen Blend: A classic choice, offering a natural, breathable texture and a sophisticated look. Perfect for adding a touch of elegance to any room. Velvet: Indulge in luxurious comfort with our incredibly soft velvet options. Available in a rich palette of colors, from deep jewel tones to muted pastels. Performance Fabric: For families with kids or pets, our performance fabrics are a game-changer. They're stain-resistant, durable, and easy to clean – without sacrificing style. Leather: A timeless choice, offering both durability and sophisticated style. More Than Just a Chair – It’s a Lifestyle We envision the “Embrace” armchair as more than just a piece of furniture. It's a place to unwind, recharge, and connect with loved ones. It's where you'll enjoy countless hours of reading, relaxing, and creating memories. "We really wanted to create a chair that you’d look forward to sitting in,” says Sarah Miller, Lead Designer at PIMCO AURORA LLC. “We obsessed over the details, ensuring that every aspect of the ‘Embrace’ armchair contributes to a truly comfortable and enjoyable experience.” Pricing & Availability The “Embrace” armchair collection is available for purchase starting today on our website ([insert website address here – placeholder]) and at select retail partners. Pricing starts at $799, depending on the fabric and customization options. Standard Model: $799 - $999 (depending on fabric) Leather Option: $1299 - $1599 Custom Fabric (select options): $899+ About PIMCO AURORA LLC: PIMCO AURORA LLC is a leading designer and manufacturer of contemporary furniture, dedicated to creating high-quality, stylish pieces that enhance the comfort and beauty of modern homes. Headquartered in Newport Beach, California, we are committed to innovation, craftsmanship, and customer satisfaction. We believe everyone deserves a home that reflects their personal style and provides a haven for relaxation and connection. You can reach us at 650 NEWPORT CENTER DR, NEWPORT BEACH, CA, 92660-6310 or call 314-915-6901.

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