PIMCO AURORA LLC Launches "Embrace" Armchair Collection: Comfort Reimagined for the Modern Home

Newport Beach, CA – October 26, 2023 – PIMCO AURORA LLC, a company known for blending innovative design with unwavering quality, today announced the launch of its brand new “Embrace” armchair collection. Based in Newport Beach, California, PIMCO AURORA has quietly been building a reputation for crafting pieces that aren’t just furniture, but experiences. And with “Embrace,” they’re aiming to redefine what it means to truly relax at home. For those unfamiliar, PIMCO AURORA LLC (located at 650 Newport Center Dr, Newport Beach, CA, 92660-6310, and reachable at 314-915-6901) isn’t your typical furniture manufacturer. While they may not be a household name yet, the company stems from a legacy of precision and a commitment to exceeding expectations. Originally focusing on high-end interior solutions for commercial spaces, PIMCO AURORA decided to bring that same level of detail and quality directly to consumers with the “Embrace” collection. “We realized there was a gap in the market,” explains Sarah Chen, Head of Product Development at PIMCO AURORA. “People are spending more time at home, and they want comfort, but they don’t want to sacrifice style. We wanted to create armchairs that were both incredibly cozy and beautiful enough to be the focal point of a room.” And cozy they are. The "Embrace" collection isn’t about rigid, formal seating. It’s about sinking in and really unwinding. The initial launch features three distinct models: the “Haven,” the “Coastline,” and the “Sculpt.” The Haven: Your Personal Retreat Think of the Haven as your ultimate relaxation station. This armchair is all about deep seating, plush cushions, and enveloping comfort. We're talking seriously sink-in-and-forget-your-troubles levels of cozy. The Haven features a high back and generous armrests, perfect for curling up with a book or enjoying an afternoon nap. It’s available in a range of premium fabrics, including a super-soft velvet, a durable linen blend, and a luxurious bouclé. The frame is constructed from kiln-dried hardwood, ensuring lasting stability. We've also included a unique spring system designed to contour to your body. "We didn't want just cushions," Chen explains. "We wanted support, but the kind of support that feels like a hug." The Haven is available in five core colors – Charcoal Grey, Cream, Navy Blue, Olive Green, and a warm Terracotta – allowing it to seamlessly blend into a variety of interior styles. The Coastline: Modern Comfort with a Coastal Vibe If you prefer a more streamlined look with a touch of breezy elegance, the Coastline armchair is for you. This model features a lower profile, clean lines, and a slightly firmer seat cushion, providing a more supportive yet still incredibly comfortable experience. The Coastline’s design is inspired by the California coastline – think relaxed, sophisticated, and effortlessly chic. It’s available in a range of coastal-inspired fabrics, including textured cotton blends and subtle striped patterns. The frame is crafted from sustainably sourced beechwood, and the legs are finished in a natural, light wood tone. We’ve also incorporated woven detailing on the armrests, adding a touch of artisanal charm. "We wanted to capture that feeling of being by the ocean – relaxed, refreshed, and at peace," Chen says. The Coastline is available in colors like Sand Dune, Ocean Blue, Driftwood Grey, and Seaglass Green. The Sculpt: Artistic Comfort for the Modern Minimalist For those who appreciate modern design and a touch of artistic flair, the Sculpt armchair is the perfect choice. This model features a unique, sculpted frame and a minimalist aesthetic. It’s all about clean lines, geometric shapes, and a striking visual presence. The Sculpt is available in a range of contemporary fabrics, including sleek leather, textured wool, and bold, graphic patterns. The frame is constructed from polished metal, creating a sophisticated and industrial-chic look. We’ve also incorporated a subtle rocking motion, adding a touch of playful comfort. “The Sculpt is really about making a statement,” Chen explains. “It’s a piece that’s both beautiful to look at and incredibly comfortable to sit in.” Available colors include Black, White, Graphite Grey, and a vibrant Cobalt Blue. Beyond Comfort: PIMCO AURORA’s Commitment to Quality and Sustainability PIMCO AURORA isn’t just focused on creating comfortable armchairs. They’re also committed to using high-quality materials and sustainable manufacturing practices. All of the armchairs in the “Embrace” collection are made with kiln-dried hardwood frames, ensuring lasting durability. The company also uses eco-friendly fabrics and finishes whenever possible. They actively seek out suppliers who share their commitment to sustainability. "We believe that luxury and sustainability can go hand in hand," says David Lee, CEO of PIMCO AURORA. "We want our customers to feel good about not only how their furniture looks and feels, but also about how it's made." Availability and Pricing The “Embrace” armchair collection is available for purchase starting today at [Insert Website Address Here]. Pricing starts at $999 for the Haven and Sculpt models, and $1299 for the Coastline. Customers can also request fabric swatches and personalized consultations to help them find the perfect armchair for their home. PIMCO AURORA LLC is confident that the “Embrace” collection will redefine the way people think about comfort and style. They’re not just selling armchairs; they’re selling an experience – a chance to relax, recharge, and reconnect with what truly matters. And with a commitment to quality, sustainability, and innovative design, PIMCO AURORA is poised to become a leader in the luxury home furnishings market. You can reach them at 314-915-6901 with any questions.